Privacy Policy
London Resort Lane ("we", "us", "our"), trading from 12 Brook Street, Mayfair, London W1K 4HR, is committed to protecting the privacy and personal data of all visitors to our website and guests of our hotel. This Privacy Policy describes how we collect, use, share and safeguard your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Data Controller
The data controller is London Resort Lane Limited, registered in England and Wales (Company No. 03541189), with registered office at 12 Brook Street, Mayfair, London W1K 4HR. Our Data Protection Officer can be reached at supp@londonresortlane.com.
2. Information We Collect
We may collect the following categories of personal data:
- Identity data: name, title, date of birth (where required for age verification)
- Contact data: postal address, email address, telephone number
- Reservation data: stay dates, room type, dietary preferences, special requests
- Payment data: billing address, card type (we do not store full card numbers)
- Usage data: IP address, browser type, pages visited, referring URL
- Communications data: messages sent to us via email or our contact form
3. How We Use Your Information
We use your personal data for the following purposes, all of which have a lawful basis under UK GDPR:
- Processing and managing your hotel reservation (contract performance)
- Responding to your enquiries and providing customer service (legitimate interests)
- Complying with legal and regulatory obligations
- Improving our website and services (legitimate interests)
- Sending you promotional communications where you have given consent
4. Data Sharing
We do not sell, rent or trade your personal data. We may share data with trusted third-party service providers who assist us in operating our business (such as payment processors, IT service providers and email systems), all of whom are contractually bound to process data only on our instructions and in compliance with applicable law.
5. Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this policy, and in any event for no longer than 7 years for reservation and financial records (as required by HMRC), or 3 years for marketing data from last interaction.
6. Your Rights
Under UK GDPR, you have the right to: access your data; correct inaccurate data; request erasure; restrict processing; object to processing; and data portability. To exercise any of these rights, please contact us at supp@londonresortlane.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
7. Cookies
Our website uses cookies. Please refer to our Cookie Policy for full details.
8. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. Our website uses HTTPS encryption throughout.
9. Changes to This Policy
We may update this Privacy Policy from time to time. The current version will always be available on this page with the effective date shown above. Continued use of our website after updates constitutes acceptance of the revised policy.
10. Contact
For any privacy-related questions: supp@londonresortlane.com or write to us at 12 Brook Street, Mayfair, London W1K 4HR.